Federated Learning of Cohorts (FLoC)

Google > FLoC

• https://github.com/WICG/floc

解説

• Google Chromeが勧める広告技術FLoCのまとめ
  • https://qiita.com/rana_kualu/items/e470f0303e6b3a429c09
    • スライド化) https://techfeed.io/entries/6091349a01d240553a5a4c57

• FLoCとはなにか
  • https://jovi0608.hatenablog.com/entry/2021/05/06/160046
    • https://github.com/shigeki/floc_simulator#references

懸念

• Googleが導入予定の「FLoC」は最悪なものだと電子フロンティア財団が指摘
  • https://gigazine.net/news/20210305-googles-floc-terrible-idea/
    • https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea

• Googleが導入しようとしている「FLoC」をOracleが酷評、「プライバシー強化を口実に優位制を固めようとしている」
  • https://gigazine.net/news/20210310-oracle-google-privacy-sandbox-floc/

ヨーロッパ

• Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now)
  • https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/

試験導入

• Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.
  • https://www.eff.org/ja/deeplinks/2021/03/google-testing-its-controversial-new-ad-targeting-tech-millions-browsers-heres